CLLIX Apartments and Hotels is an Australian hospitality provider that manages over 8,500 self-contained, contemporary apartments across more than 52 properties in Brisbane, the Gold Coast, the Sunshine Coast, Melbourne, and Adelaide, with continued growth planned across Australia and beyond.
Bringing Australian hospitality to the world, CLLIX delivers stylish city and coastal stays through a seamless, tech-enabled experience, all with the CLLIX of a button. We bridge the gap between traditional apartments and hotels, offering the comfort and space of self-contained accommodation combined with professional hotel management and service excellence. Our priority is to ensure every guest, resident, investor, and stakeholder receives a positive and memorable experience.
We are proud to be an Equal Opportunity Employer, welcoming individuals from diverse cultural and linguistic backgrounds, members of the LGBTQIA+ community, veterans, carers, and Indigenous Australians to our team. When you join CLLIX Apartments and Hotels, we value your unique contribution and the perspective you bring to shaping tomorrow’s seamless hospitality experiences.
Job Description
About the Role:
As part of our continued growth, we are seeking a highly experienced General Manager – Marketing & PR to lead the organisation’s brand, marketing, digital and public relations strategy.
Reporting to the Chief Commercial Officer, this senior leadership role will be responsible for strengthening brand visibility, driving direct revenue growth, enhancing digital presence, and managing corporate communications across domestic and international markets.
The role will also lead a hybrid global marketing structure, coordinating offshore marketing teams across India (digital marketing) and Manila (creative and marketing production) to deliver scalable and high-performing marketing outcomes.
Key Responsibilities
Marketing Strategy & Brand Development
Develop and implement the group’s marketing strategy aligned with commercial and revenue objectives.
Lead brand positioning and brand architecture across the CLLIX portfolio.
Ensure consistent brand standards across all properties and marketing channels.
Develop marketing initiatives supporting new property openings, acquisitions and portfolio expansion.
Digital Marketing & Direct Channel Growth
Lead digital marketing strategy including website optimisation, SEO/SEM, Google Hotel Ads, metasearch platforms and content marketing.
Drive growth in direct website bookings and improve conversion performance.
Develop CRM, loyalty and email marketing strategies to strengthen guest engagement.
Monitor campaign performance and marketing analytics to optimise ROI.
Public Relations & Corporate Communications
Develop and execute PR strategies to strengthen brand visibility.
Manage media relationships, press coverage and brand storytelling.
Oversee company announcements, press releases and corporate communications.
Support industry events, conferences and strategic brand exposure opportunities.
Marketing Operations & Global Team Leadership
Lead the global marketing operating model coordinating offshore teams in India and Manila.
Establish scalable marketing processes and operational frameworks.
Collaborate closely with Sales, Revenue Management and Distribution teams to support commercial outcomes.
Strategic Partnerships
Develop marketing partnerships with airlines, tourism boards, corporate partners and travel platforms.
Identify opportunities for co-marketing campaigns and brand collaborations.
Marketing Analytics & Performance
Establish marketing dashboards and reporting frameworks.
Monitor channel performance and optimise marketing investment based on data insights.
Desired Skills and Experience
About You:
We are looking for a strategic and commercially focused marketing leader with strong hospitality or travel industry experience.
Experience
Minimum 10 years’ experience in hospitality or travel marketing
Proven track record in brand development and digital marketing
Experience managing marketing for multi-property or hotel group portfolios
Experience managing offshore marketing teams or external agencies
Strong background in performance marketing and direct channel growth
Skills & Capabilities
Strategic marketing leadership
Brand development and campaign strategy
Digital marketing expertise
Data-driven decision making
Strong PR and communications capability
Stakeholder and executive management
Commercial mindset with strong revenue focus
Why Join CLLIX
Join a fast-growing national accommodation brand
Lead marketing strategy across a growing portfolio of apartment hotels
Work with global marketing teams across multiple regions
Play a key role in driving brand growth and direct booking strategy
If you are a passionate and commercially driven marketing leader looking to make a significant impact within a growing hospitality brand, we encourage you to apply.